Consumer Behaviour in Music Industry: Generations X and Y

Inga Kaszycka

Abstract


The first half of 2016 was the most successful time in the 21st  century on the Polish music market which value reached the level of almost PLN 110 million. The main aim of this paper is to describe differences in consumer behaviour of representatives of Polish Generations X and Y in music industry. Despite growing market, digitalization of everyday life as well as music industry and large number of researches on online music piracy – there is still lack of research and publications on Polish consumers in music industry. For the purpose of this article, the author decided to use dates that are the most adapted to Polish market – taking the year 1983 as the border for researched Generations.


Keywords


marketing; consumer behaviour; music industry; Generation X; Generation Y; music marketing

Full Text:

PDF

References


Adermon A., Liang C, Piracy, music and movies: a natural experiment, "Working Paper" 2010, No. 18.

Aguiar L., Martens B., Digital music consumption on the Internet: Evidence from clickstream data, "Information Economics and Policy" 2016, Vol. 34.

Andersen B., Frenz M., Don't blame the P2P file-sharers: the impact of free music downloads on the purchase of music CDs in Canada, "Journal of Evolutionary Economics" 2010, Vol. 20 (5).

Barker G. R., Assessing the Economic Impact of Copyright Law: Evidence of the Effect of Free Music Downloads on the Purchase of Music CDs, "ANU College of Law Woking Paper" 2012, No. 1.

Cesareo L., Pastore A., Consumers' attitude and behavior towards online music piracy and subscription-based services, "Journal of Consumer Marketing" 2014, Vol. 31 (6/7).

Gołąb-Andrzejak E., Konsumenci pokolenia Y - nowe wyzwanie dla komunikacji marketingowej, "Handel Wewnętrzny" 2016, nr 2 (361).

Gopal R. D., Sanders G. L., Do Artist Benefit from Online Music Sharing?, "The Journal of Business" 2006, Vol. 79 (3).

Kotler Ph., Keller K. L., Marketing, Rebis, Poznań 2012.

Kuczamer-Kłopotowska S., Rola mediów społecznościowych w komunikacji pokolenia Y, "Handel Wewnętrzny" 2016, nr 3 (362).

Michel N. J., The impact of digital file sharing on the music industry: An empirical analysis, "Topics in Economic Analysis & Policy" 2006, Vol. 6 (1).

Peitz M., Waelbroeck P., Why the music industry may gain from free downloading - The role of sampling, "International Journal of Industral Organization" 2006, Vol. 24 (5).

Polski rynek fonograficzny wzrósł o ponad 20%, Report of ZPAV 2016, http://www.zpav.pl/informacjaprasowa.php?idinfprasowej=7.

Rob R., Waldfogel J., Piracy on the high C's: music downloading, sales discplacement, and social welfare, "The Journal of Law and Economics" 2006, Vol. 49 (1).

Stafford S. A., Music in the Digital Age: The Emergence of Digital Music and Its Repercussions on the Music Industry, "The Elon Journal of Undergraduate Research in Communications" 2010, Vol. 1 (2).

Van den Bergh J., Behrer M., Jak kreować marki, które pokocha pokolenie Y?, Samo Sedno, Warszawa 2012.

Zentner A., Measuring the Effect of File Sharing on Music Purchases, "Journal of Law and Economics" 2006, Vol. 49 (1).




DOI: http://dx.doi.org/10.17951/h.2017.51.2.113
Date of publication: 2017-08-16 10:52:16
Date of submission: 2017-03-12 23:49:27


Statistics


Total abstract view - 1430
Downloads (from 2020-06-17) - PDF - 0

Indicators



Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Inga Kaszycka

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.