Generational differences in streaming platform consumption practices

Abstract

The subject of the study of this article is the reception practices related to streaming platforms that provide movies and series among students and older people over fifty-five years of age. We applied the research strategy of mixed-method approach and research methods of surveys and in-depth interviews. The results showed that younger audiences use streaming platforms more frequently and to a greater extent, with their preferences focusing on shorter TV forms, such as series. While older people primarily use the platforms to watch feature films. The study also compared the most frequently selected streaming platforms, the devices used to play them and the criteria for choosing content. Netflix is dominant in both age groups, being chosen for its qualitative and diverse offerings, but also for its ability to share accounts. The article also addresses the difficulty of choosing content on streaming platforms. It also stresses that the method of distribution is crucial to user satisfaction with streaming platforms, which can provide guidance for content creators and streaming services.