The Culture Industry and Transformation of the Value of Hope

Abstract

In this paper I point to the degraded value of hope in the contemporary digital world and discuss the dangers of this transformation. Hope constitutes one of the basic drives that sustains vitality in the  human species. Especially contemporary philosophers such as Hume, Kant, and Bloch, among others, consider hope from a philosophical perspective and despite their differences, they agree on the overall importance of hope as one of the fundamental motivations of humans towards a future life that makes striving possible. However, in the contemporary world, starting with the film industry as Adorno and Horkheimer stated, and later advanced by social media practices, hope becomes solely a hope of fame. This desire for fame is such that, as Baudrillard anticipated before the widespread use of the internet and the emergence of social media, a panoptical system is no longer required as people share their private life publicly, ‘hoping’ that they gain more followers, likes and attention. People exhibit ‘glamorous’, ‘beautiful’, and ‘delicious’ moments that constrain hope to one dimension and disconnect it from reality. From these points, I argue that what the contemporary world presents is a passive, negative hope that marks the loss of hope which should be productive and transformative.