Social Determinants of Understanding the “Organic Product” Term

Abstract

The  unsustainable  consumption  has  many  negative  effects  which  should  be  reduced.  The  ecologization  of  consumption  is  one  of  the  available  solution.  It  is  achieved  for  example  by  organic  products  purchasing.  It  turns  out  that  “organic  product”  term  is  not  clearly  understood.  Referring  to  the  research  results,  author  points  out  the  differences  in  understanding  of  the  “organic  product”  term  depending  on  the  socio-demographic  characteristics  of  the  research  participants.  Responses  stressed  the  various  features  of  organic  product  –  free  of  chemical  substances,  natural  production,  safety  for  the  environment,  safety  for  human  health,  biodegradable  nature  and  marketing  trick.  The  author  presents  also  the  results  of  frequency  and  motives  of  organic  products  buying.