Assessment of the attractiveness of Tunisia’s tourist infrastructure by a multidimensional comparative analysis

Abstract

Tunisia belongs to popular destinations among the so-called organized mass tourists, for whom tourist infrastructure is an important initiator in a decision-making process of purchase. The aim of the study was to assess its attractiveness in quantitative terms in relation to the entire country and to individual governorates. This assessment was carried out as part of the adopted infrastructure components (bases: accommodation, catering, transport and complementary) by a multidimensional comparative analysis method. The adopted procedure allowed measurable comparison between 24 governorates as multi-feature objects using the summary feature index. The obtained results indicate that generally the tourist infrastructure of Tunisia is not very attractive. However, in the attractiveness of individual administrative units varies considerably. Infrastructure in the Tunis Governorate in the northern part of Tunisia was rated as the most attractive, while the least – the Al-Kasrajn Governorate in the western, mountainous area of the country. The obtained results also indicate the need for a better use of infrastructure in the Tunis Governorate, by preparing e.g. an offer addressed to mass tourists.