Conditions of tourism development in Eggenburg

Abstract

Lower Austria is a federated state, internally very diverse in terms of tourist attraction and suitability for various forms of tourism. Through various activities, it strives to achieve success on the tourist market, changing the stereotype of tourist’s Austria perception as a country of mountains and large cities. The aim of this study is to show that even small towns, for example Eggenburg, can in the future achieve success on the tourist market and create regional tourism products, when their development is based on cooperation, consistent vision of development and well-thought-out strategy. The study is empirical, based on available statistical data, and it also includes information from development strategies. The analysis conducted in the study showed that small towns appropriately managing the tourism, promoting it on the basis of individual potential and identifying their products, can be competitive on the tourist market.