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Promoting Community-Based Tourism: Strategies for Encouraging Adoption of Community-Centered Practices in the Tourism Industry
Abstract
The existence of poverty and unemployment requires that private businesses and other stakeholders work with the government to address them given the potential found in tourism. The purpose of the article is to present the role and meaning of community-based tourism (CBT) in addressing poverty and unemployment in the broad tourism industry. This article follows desktop research and primarily focuses on pathways to incentivize the transformation of the conventional/mass tourism sector so that is central in the fight against poverty and unemployment which are prevalent in society. The authors propose a framework that aims to transform the industry through the adoption of incentives to embrace the finer qualities found in CBT. The paper concludes with discussions centred on incentives for either profit and/or capital sharing based on socioeconomic principles grounded in current ownership of capital by industry staff and members of surrounding communities and local governments, espoused in the principles of CBT.
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DOI: http://dx.doi.org/10.17951/b.2024.79.0.95-113
Date of publication: 2024-11-04 00:00:00
Date of submission: 2024-01-02 16:42:22
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